Case Study — E-Commerce Brand
How AI Search (GEO, AEO, AIO) Generated 3X Inbound Leads in 90 Days
A mid-sized B2B SaaS company in the marketing automation space was struggling with rising ad costs and inconsistent lead quality.
Despite investing heavily in SEO and paid ads, they were not visible in AI-driven search platforms where high-intent decisions were happening.
About the Client
Client Overview
B2B SaaS
Marketing Automation
- AI Search Optimization (AIO)
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
SEO
AEO
GEO
AIO
- Key Insights
- AI search is intent-driven, not keyword-driven
- Structured answers outperform long blogs
- Brand authority impacts AI rankings
- GEO + AEO + AIO together drive exponential growth
- Outcome
With a strong AI search foundation, the company was able to:
- Generate consistent inbound leads
- Scale without increasing ad spend
- Improve lead quality significantly
- Build long-term organic growth
- Results (Within 90 Days)
- AI Search Visibility: +210% growth
- Featured in AI Answers: 3.5X increase
- Organic Traffic: +140% growth
- Cost per Lead: Reduced by 40%
- Inbound Leads: 3X increase
Pain Points
The Challenges We Faced
Not visible on AI search platforms despite heavy SEO and ad spend.
No visibility in AI search results
The brand was not appearing in AI-generated answers on platforms like ChatGPT and Google SGE. Even for high-intent queries, competitors were being recommended instead. Result: Missing out on ready-to-buy users
Website not optimized for answer-based queries
Most of the content was written for traditional SEO (blogs + keywords), not for how people ask questions today. There were: No direct answers No structured FAQs No conversational query targeting Result: Content was ignored by AI engines
No structured data or entity signals
The website lacked technical signals that help AI and search engines understand context. No schema markup No entity optimization (brand, services, categories) Poor content structure 👉 Result: Limited indexing and poor AI visibility
Weak Topical Authority
The website had scattered content without clear depth in any one area. No topic clusters No strong internal linking No domain authority in core services Result: Low trust signals for search engines
Our Approach
Strategy & Execution
We broke the strategy into 4 focused execution blocks — each designed to drive measurable growth.
AI Optimization (AIO)
We restructured the entire content ecosystem: Built topic clusters around core services Created entity-based SEO structure Improved semantic relevance of pages , Result: Better understanding by AI models
AI Visibility
LLM Signals
AI Indexing
Semantic Signals
Answer Engine Optimization (AEO)
We focused on how people actually search: Created FAQ-driven content Targeted conversational queries Added direct, concise answers Examples: “Best marketing automation tools for small businesses” “How to reduce customer acquisition cost” 👉 Result: Featured in AI-generated answers
Voice Intent
Direct Answers
Featured Snippets
Query Matching
Generative Engine Optimization (GEO)
We improved brand presence across the web: Built mentions on authority platforms Strengthened brand signals Optimized business listings and citations Result: Higher trust for AI engines
AI Citations
Entity Signals
Context Authority
Generative Ranking
Technical SEO + Structured Data
Implemented schema (FAQ, Organization, Product) Improved indexing and crawlability Optimized mobile speed Result: Better visibility and indexing
Structured Data
Crawl Signals
Index Signals
Schema Markup
About the Client
Client Overview
+210%
AI Search Visibility
3.5X increase
Featured in AI Answers
+140% Growth
Organic Traffic:
Reduced by 40%
Cost per Lead
Ready?
Want to Rank in AI Search & Get More Leads?
If your business isn’t showing up in AI answers, you’re missing high-intent customers.
