Case Study — Fintech Brand
Scaling a US Fintech Brand to 4X Qualified Leads in 90 Days
A US-based Fintech Company, offering digital payment and lending solutions, approached us to improve their lead generation and reduce acquisition costs.
About the Client
Client Overview
Fintech
Digital Payment and Lending Solutions
- Fintech
- 90 Days (3 Months)
- Scale traffic, reduce ad spend, 3X leads
SEO
Performance Marketing
AI Automation
Content Strategy
- Key Insights
- In Fintech, trust-based creatives outperform aggressive selling
- Funnel segmentation is critical for lead quality
- CRO can double performance without increasing ad spend
- Retargeting drives the majority of conversions
- Outcome
With a structured performance system in place , Achieved
- Predictable lead flow
- Lower acquisition costs
- Higher quality customers
- Scalable growth model
- Results (Within 90 Days)
- Qualified Leads: 4X Growth
- CPL: $120 → $48
- Conversion Rate: 2.3% → 5.8%
- CTR: 1.9% → 4.2%
- Retargeting Contribution: 35% of total leads
Pain Points
The Challenges We Faced
High CPL ($120+ per lead)
Cost per lead was extremely high ($120+), making campaigns inefficient and limiting the ability to scale profitably across paid channels.
Low lead-to-customer conversion rate
Lead-to-customer conversion rate was low, resulting in poor revenue outcomes despite consistent lead generation efforts and ongoing ad spend.
Unqualified traffic from broad targeting
Traffic quality was poor due to broad targeting, bringing in unqualified users who were unlikely to convert into paying customers.
No funnel segmentation same message for all users
No funnel segmentation was in place, meaning the same message was shown to all users regardless of their stage in the buying journey.
Our Approach
Strategy & Execution
Full-Funnel Performance Strategy
We redesigned the entire funnel: Top Funnel (Awareness) → Educational content (finance pain points, trust-building ads) Middle Funnel (Consideration) → Product benefits, case studies, comparison creatives Bottom Funnel (Conversion) → Free consultation, demo offers, urgency-driven ads
Growth Strategy
Channel Mix
Funnel Strategy
Budget Allocation
Audience Refinement
Segmented audiences based on intent Focused on decision-makers (business owners, startups) Used lookalike audiences + behavior-based targeting Result: Higher lead quality and lower wasted spend
Audience Insights
Intent Signals
Lookalike Audiences
Segmentation
Creative & Messaging Optimization
Tested 20+ creatives per month Focused on problem-solution messaging Added strong hooks + financial pain points. CTR improved from 1.9% → 4.2%
Ad Creatives
A/B Testing
Message Positioning
CTR Optimization
Retargeting & Lead Nurturing
Multi-step retargeting campaigns Email + CRM follow-ups Warm audience re-engagement 35% of total leads came from retargeting
Retargeting Ads
Funnel Remarketing
Lead Nurturing
Conversion Boost
About the Client
Client Overview
+250%
Organic Traffic Increase
+180%
Organic Traffic IncrQualified Leads Generated ease
40%
Organic Traffic Increase Reduction in Ad Cost (CPL)
380%
Overall ROI Achieved
Want Similar Results for Your Fintech Brand?
Getting leads but no customers? Fix your funnel and targeting.
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